Imprezzive! New Impreza Now In Singapore

Stylish redesign and five-door hatchback make give it agile, sleek look


IN JAPANESE, the word “Subaru” means to govern or unite. And motoring enthusiasts all over Singapore showed their unity last weekend at Takashimaya Square in Ngee Ann City for this car show.

The occasion? The launch of the latest range of Subaru Impreza Cars, which has undergone a stylish redesign and is now available as a five-door hatchback. The exterior has been given a sophisticated facelift, making it look more agile and sleek.

“The Subaru Impreza already has a huge following amongst motoring enthusiasts and it has steadily won over a bigger audience,” explains Glenn Tan, group chief executive of Motor Image Enterprises (www.motorimage.net), sole distributor of Subaru cars in Singapore since 1986.

R&B singer Amerie, who was an Ultimate Urban Artiste nominee at the recent MTV Europe Music Awards 2007, was flown in from the United States to perform during the launch.

“Amerie is a bright new star and she conveys rawness, sexiness and power—all attributes that Subaru is proud to be associated with,” says Tan. “Her performance here is also part of our ongoing commitment to showcase top-class performers which reflect the Subaru lifestyle and attitude.”

According to Tan, he wants to make the Impreza the no. 1 choice among consumers whenever they think of buying a Japanese car.

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The brand new Imprezza range was developed around the concept of refined design, resulting in a more compact and streamlined look. The flowing line, from the tip of the front hood to the rear window, highlights its agility and aerodynamic qualities.

Despite a shorter rear overhang, the interior capacity of the new Impreza is not hampered as the vehicle’s height, width and wheelbase are enhanced.

The range is available in nine colours: Dark Grey Metallic, WR Blue Mica, Obsidian Black, Spark Silver Metallic, Steel Silver Metallic, Satin White Pearl, Newport Blue Pearl, Topaz Gold Metallic and Lightning Red.

These are the three new models launched in Singapore last weekend:

• Impreza 1.5R, which is propelled by a 1.5-litre DOHC engine that is capable of smooth and effortless road performance. The Impreza is available in 5-speed manual transmission and 4-speed automatic transmission with Sportshift.
• Impreza 2.0 S-GT AT is powered by a 2.0-litre DOHC Boxer turbo-charged engine and is available only in a 4-speed automatic transmission with Sportshift
• Impreza 2.5 WRX MT is capable of taking on all terrain with a robust 2.5-litre DOHC Boxer turbo-charged engine and is available only in 5-speed manual transmission.