The Habitue Launches Ocean & Earth’s New Summer Collection

Australian surf-wear brand features its new range of clothing apparel and accessories in vibrant and bold colours

SINGAPORE, 27 March 2009 – Local distributor for surf-wear clothing and accessories, The Habitue, has announced the arrival of Ocean & Earth’s new range of clothing and accessories from its Summer Collection.

The new Summer Collection from Ocean & Earth, one of Australia’s largest surf-wear manufacturers, will feature clothing accessories for both men and women ranging from T-shirts, boardshorts, singlets, skirts and walkshorts in vibrant colours and dazzling designs.

Trendy, comfortable and stylish, Ocean & Earth’s new Summer Collection will appeal to people of all ages in a tropical and sunny climate such as Singapore. Apart from Ocean & Earth, The Habitue is also an importer of another Australian surf-wear brand Balin. Customers interested to check out Ocean & Earth’s new Summer Collection can visit thehabitué website at www.thehabitue.com.


About The Habitue
To combat the dearth of exciting and innovative surf- and beach-wear in the region, The Habitue was formed to bring in alternative and coveted surf- and beach-wear brands from all across the globe. The Habitue embraces the passionately-relaxed lifestyle of surfers and beach-goers, drawing from the passion of supporters and visitors to the site. The Habitue hopes to create a site and culture whereby all visitors will be habitues, and thus make a difference in the surf- and beach-wear fashion scene for the whole of Asia.

About Ocean & Earth
Ocean & Earth (O&E) started off producing a couple of basic surfing products with a staff of 3 in 1978. With the success of those products, O&E grew, establishing a network of retailers in its native Australia to cover the main surfing areas. By the early eighties, O&E started export sales.

During the mid to late eighties, Ocean & Earth's product range has grown to include surfing accessories, backpacks, and a small apparel range. Understanding the intimate connection between surfing and snowboarding, O&E entered the snowboarding market in 1989, becoming the first surfing-based company to make products for snowboarders. Currently O&E is the leading brand in the Australian snowboarding market, with plans for global expansion.

Today, Ocean & Earth is one of Australia's largest surf-wear manufacturers, supplying products that embraces innovation and eschews staid designs. The business which started out in an old four room house and converted shop front is now housed in a custom-built 3,000 sq.m integrated factory-warehouse, exporting to 27 countries across the globe.

Read more about The Habitue's Ocean & Earth's New Summer Collection.