Jimmy Choo Opens In Paragon With $2339 Limited Edition Shoe

CHOO ON THIS
British brand opens flagship store in Singapore with $2339 limited edition 'Kristelle' shoe

BRITISH brand Jimmy Choo has finally opened a store mecca in Singapore.

The 1,500 square feet shop at Paragon is said to be the second largest in Asia, next only to Japan. It is designed like a 1940s boutique with its palette of ivory, pale rose and sand; mother of pearl finishes; satin boiserie wall paneling; and crystal drop chandeliers.

“I want it to feel as though you are walking into a lady’s dressing room, a woman’s boudoir.” says Tamara Mellon, Jimmy Choo president and founder.

It's a very welcome upgrade from the Takashimaya store opened two years ago when Jimmy Choo first set foot in Singapore.

Jimmy Choo, recipient of the 2008 'Designer Brand of the Year' award from the British Fashion Council, first entered the fashion bible in 1995 thanks to Mellon, a then-British Vogue accessories editor. Choo, a Malaysian, had counted the likes of Princess Diana as one of his rich clients.

Mellon has since then bought out Jimmy Choo, but kept his name for the company. The Malaysian designer still makes haute couture shoes and is said to be contemplating opening a shoe school in Malaysia.

Jimmy Choo is one of two shoe brands that often pepper conversations of the Sex and the City
ladies; in other words, it's a fashionista's wet dream.

The Paragon store opening is being celebrated with Kristelle, a limited edition sandal (only one pair per size) available in two colours: gunmetal pixelated leather and metallic gold nappa. (see photo above)

It combines crystals and pearls on a platform with a four inch heel, epitomizing the glamour of the Jimmy Choo woman.

The prize: $2339.

The new flagship store showcases an extensive selection of Jimmy Choo shoes, handbags, small leather goods, sunglasses.

It is the only store in the region with a complete bridal shoe collection.

"The strategic location of boutique within a premium mall further reinstates Jimmy Choo as a luxury shoe maker. We believe the Singapore market welcomes a new boutique by this super iconic luxury brand synonymous with the ‘red carpet’, style and glamour,” says Mr. Ashvin Valiram, director of Valiram Group, which operates the Singapore boutiques as well as freestanding stores in Malaysia and Australia.

The Paragon store coincides with a period of worldwide expansion for the brand; with recent store launches in prime locations such as Paris Rue Saint Honore, Rome Via Condotti, Barcelona, Cannes, Munich, and Tokyo Ginza, joining well established locations in cities such as London, New York and Beverly Hills.

The new Jimmy Choo boutique is located at Paragon #01-10. Telephone number: (65) 6732 9880

Source: Jimmy Choo Opens In Paragon