Tuesday, September 22, 2009

The Perfect Brew (Part 2/2)

The Perfect Brew
Backed by its company's rich roasting experience, the Young bloods at boutique cafe Cuppa Choice shows Singapore how to brew the best coffee

By James P. Ong
Editor, 88DB.com

Click here for previous chapter


Suhaimie SukimanSuhaimie Sukiman. operations manager of Cuppa Choice, says they wanted to capture the ambiance of a Parisian cafe.
They will soon feature a live, interactive coffee roasting session on its display window. (PHOTOGRAPH: MARK LIM)

IT'S no surprise that Suhaimie and Consulta, both in their 20s, are former baristas. And they have seen enough to realize that some mainstream coffee chains, while not exactly horrible, actually have low standards when it comes to coffee preparation.

This boutique cafe is their answer to this imbalance. They do not say it, but they try very hard to be purists.

For example, on display now in the store is a very intricate cold brew gadget which they use to make their frappes. "This is our secret ingredient," Suhaimie proudly tells us. Most methods of brewing coffee involves hot water and a relatively short brewing time. This one is a very slow approach, taking at least 24 hours and uses chunks of melting ice to extract the juice out of the beans.

Suhaimie, who had the unenviable task of preparing for his wedding at the same time he was opening this pilot outlet, says the idea behind Cuppa Choice was to make it like a "Parisian cafe" where people really enjoy their coffee.

Prior to opening this establishment, Cuppa Choice had been hired as consultant by start-up cafes, so it was just logical and a matter of time before they made use of all that exposure and experience and build their own thing.

Something to look forward to in the near future: an interactive coffee roasting experience. Behind the shop window will be a "live" roasting session. That's something no other cafe can do in Singapore. #

Cuppa Choice cafe (3 Temple Street, Singapore 058556; tel. no. 6316 1007) is open from 10 am to 10pm every day.

Source: The Perfect Brew (Part 2/2)

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